When you hear the word “SEO,” what comes to your mind? Perhaps, you think it is some kind of coding? Well, it is not. SEO stands for search engine optimization. It is the various activities perform on your website or blog to ensure you have the best results from search engines like Google,Bing, etc.
SEO is not complicated but it is not something you can overlook, especially if making money online from home is your goal. You need to understand what it is and its importance to your online success. I have got you covered on these and I’ll explain why your online business (whatever it is) will benefit greatly from performing simple SEO tasks.
When you search for some terms by typing into the search bar, you’ll see that some websites come up. Those are the results directly related to the search term. How could this happen? They were properly optimized.
SEO is divided into two – both of which have broad parts. On- Page and Off-Page SEO are the two types you should know and they are very important.
This refers to the efforts geared towards making each of your web pages to rank higher in searches and get maximum traffic. On-Page SEO includes the content on your website pages and HTML codes that should be properly optimized to receive traffic.
When a page is rich with relevant and unique contents and the HTML source codes are in order, it will be easy to find such a page on Google. Proper use of keywords is important for this aspect of SEO. The density must be appropriate and it should not just be random keywords, otherwise, your webpage will never be found in searches.
Optimizing Title, Headers, Tags, video, etc. are important for On-page SEO. In sum, On-Page SEO is internal and have to be carried out on the website itself.
This refers to the building of external links to your website and other signals that tell Google that your website has useful information that can benefit the searcher since you are getting links back from high authority sites. It is like giving a vote-of-confidence to your website and Google will reward you with free traffic.
Quality backlinks to your website help it to rank higher for a given keyword. The more good and quantity of the backlinks and other signals you have to your site, the more the likelihood of getting ranked to the Google first page
Do SEO right and land on the first page
If you are working from home and you have got a website that you would like people to see, your way to achieve your goal is getting your SEO right. You might have read some of my posts where I revealed ways to earn money online. I mentioned having a blog or a website to market your services or skills. If you’ve acted on the information, you’ll definitely need to do SEO to get needed traffic.
SEO is indispensable; it is crucial to your success. Therefore, you need to work on it. One important feature of SEO is that it is ongoing. That is, you need to constantly review your SEO.
Reviewing SEO has to do with your website position in search engines results (Serp). Let’s assume that you were ranking 3rd for the keyword “home income.” After sometimes, your website started ranking 9th for the same keyword. In effect, you’re dropping in ranking and you need to act fast.
You have got to constantly update the contents on your site and keep them fresh by posting new and useful information. Also, building backlinks to your site should be constant. And when we’re talking about backlinks, we mean quality backlinks not PR links that Google no longer appreciate. PBN links are good and a couple of others from high Domain Authority sites can perform wonders for your own site and ensure you keep appearing for your specific keywords.
Except for some notable brands like Facebook, Twitter, Samsung, etc who do not need to build backlinks because they are already a powerhouse, every other business with an online presence need to constantly work on the SEO aspect of their business.