What exactly is SEO? Search Engine Optimization (SEO) is a process of increasing a website’s visibility on search engine results pages (SERPs) on websites like Google, Yahoo, Ask, and Bing.
I remember starting out as a blogger. It was really hard for me to come up with a strategy that can draw unique traffic to my website, not to mention growing my visibility and revenue.
But, all that changed when I stumbled upon a post from a blogging expert, and he hinted at the importance of SEO. From there, I started thorough research on SEO strategies and tools.
I was able to discover amazing tools, which I implemented on my website. The results were tremendous! My website got catapulted to the top of search engine result pages, and my revenue blew off the roof.
In this piece, I will be showing you three SEO tools that will help you achieve my kind of results and change the way you work online.
Millions of blog/website owners consider this tool as the most powerful free SEO tool available on the internet, and I agree with this fact!
Google Analytics enables you to track any traffic on your website. Also, it provides quality feedback on the specific keywords visitors are using to reach your web pages.
On signing up, you will be given a tracking code to paste on your website. After that, Google will start monitoring those visiting your page. You will be able to analyze your website metrics as well.
This is one tool that has helped me a lot in optimizing my website appearance on search engines, especially in the area of keyword research. SEMrush possesses a huge collection of SEO resources and intuitive dashboards for proper website analysis.
In a case where you wish to monitor certain keywords; Semrush provides you with the functionality of tracking your website in respect with keywords.
It provides analyzed reports that help you to know and understand your website’s traffic, search metrics, and your competitors.
You also get to see results on your web ranking with the On-Page SEO checker feature, and guidelines on how to optimize your website’s performance.
With SEMrush, you can even monitor your competitors’ adverts. Study the kind of ads content they are using to attract customers, and the offers they are creating. This gives you an opportunity to craft your perfect advert campaign that will edge out these competitors
AHREFS – SEO KEYWORD TOOL
A lot of SEO experts would gladly recommend Ahrefs; I have been a beneficiary of this powerhouse. The audit feature is amazing, and it is undoubtedly one of the best SEO analyzing platforms on the internet.
It indicates areas of your websites that need to be worked on to establish a perfect ranking. You can as well use it to spy on your competitors, and use the generated reports to build your web pages.
Ahrefs helps website owners to launch deep into competitors’ traffic data. You can view the keywords they are using to rank higher in search engine results. Also, you can see the rate at which they are getting traffic whether organic or paid.
Creating quality content is a crucial process for growing your website, Ahrefs reveals the contents that are working best for you and how you can improve on them to generate unique traffic consistently.
One thing you should know is that quality contents go a long way in optimizing your web pages for search engine results. A good SEO tool like the ones I mentioned in this article would help to bring more unique visitors to your blog, website or e-commerce platform, hence, an increase in customers.
SEO is very vital for the growth of a website. Its benefits cannot be overemphasized. Whatever content or business you are showcasing online, 70% of your competitors are probably carrying out intense SEO strategies. If you decide not to implement SEO on your website, you will lose valuable customers to these competitors
I find it necessary to carry out SEO with the right tools; it generates an avenue to attract those who are interested in your business easily. And you tend to make more sales and achieve your goals as an online business owner.